Social media platforms “oil” is this data tracking your trends and habits on their platform which is then sold to Data Brokers that then use Data science to build models on how to suggest various information to users like you. Data brokers then sell the access to their trend analysis of this data sourced from social media and other internet entities so that they can now target you.
Social media, the digital space you spend the most time, once again gets paid to run these ads targeting you.
Allegations have been made that Data brokers such as Cambridge Analytica was used by politicians to target voters and sway their opinion come Election Day. The idea is that if you were found to be someone that found the topic of gun control to be a deciding factor on who you would vote for candidates would then be able to target you with their “promise” of making gun control more or less strict depending on your views on the topic which was analyzed by companies like Cambridge analytic were able to decipher.
Cited Sources:
Money spent in the current midterm election: https://www.opensecrets.org/news/2022/11/total-cost-of-2022-state-and-federal-elections-projected-to-exceed-16-7-billion/
FCC TikTok ban: https://nypost.com/2022/11/01/us-government-should-ban-tiktok-fcc-commissioner-brendan-carr-says/
TikTok Class action lawsuit: https://www.nbcchicago.com/news/local/judge-approves-92-million-tiktok-settlement-with-illinois-claimants-receiving-biggest-share/2921881/
For a full breakdown of Algorithms F*cking users over: https://metrocoderlog4j.com/5-times-algorithms-fcked-humanity/
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